Website Planning for Website Success (in 2021)

Website Success Simply Digital Design Website Example

So you’re finally ready to build your website’s success this year.

You’ve done your research and you know the amazing benefits that a well-planned website has to offer your business. 

Whether you’re a business owner just starting, or a recognized professional in your industry simply wanting to attract more customers by improving your website, you’ll want to stick around. 

Because we’ll be showing you the exact steps you need to take to set your website up for success this year.

But first, we want you to take a moment and just think…

What’s the most important element of business? 

The answer is effective website planning

Running a business without a plan is like competing in a 10-mile race without shoes… It’s just not going to happen.

But not to worry, this article will show you the 7 steps you need to take to create a bulletproof plan for your website. 

7 Steps Of Effective Website Planning:

1. What do you want your website to achieve most this year? 

Here you need to choose one main goal that you’d like your website to achieve. 

E.g. I want to make 25 sales in one month through my website by ranking it higher on Google. 

2 People on laptop focusing on Website success

2. Setting realistic goals you want to achieve through your website

Now that you’ve determined your goal, you must make it realistic.  

What goal can you realistically achieve this year? 

E.g. If your website had an average of 3 sales per month last year, you can’t expect it to have 50 sales each month this year. 

3. Do you have a clear path towards your website goal? 

How are you going to achieve this goal that you have? 

Will you:

  • Hire a copywriter and website developer to make your website copy SEO friendly? 
  • Will you include more blog posts? 
  • Will you implement Paid Ads? 

4. Cut unnecessary costs

It’s time to sit back and think: What’s draining your money? 

Here you need to do an internal analysis and figure out exactly what your business’s money is being spent on. 

Write a list of all your expenses and determine which expenses are unnecessary and could most likely be spent on something more beneficial.  

Earn more money through Website success

5. Does your website effectively represent your brand message? 

Your website should make your brand message and offerings as clear as day to your website visitors. 

They must know exactly who you are, what you do, and how you can help them upon first glance at your website.

6. Where are the weak points in your customers’ journey? 

The customer journey on your website should be flawless if you want to achieve maximum sales.

Make sure that all aspects of your customer journey such as your checkout, ease of purchasing, sales page experience, etc are simple and effective. 

7. Checklist for goal setting 

Create a checklist with your one main goal at the top and sub-goals beneath it that you’ll have to accomplish to achieve your main goal. 

This small checklist will help you stay on track throughout the year. 

Next Steps

It’s official. 

You’re one step closer to finally building website success for your business. 

By following these 7 simple steps, you’ll not only be able to create a better website, but you’ll also attract new clients and enjoy higher profits. 

If you need help creating a head-turning website for your business, have a look at our Development Done in a Day service. We’ll be happy to help make your website one for the books!

Anchen le Roux

Owner and Lead Developer at Simply Digital Design. Lover of WordPress & the WP-Community. Passionate about simple, green and nomadic living. WCJHB Organiser and Founder of the Great WordPress Virtual Summit

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