We, creative entrepreneurs, know the power of first impressions and how long-lasting they can be, so you simply cannot afford to waste those precious few seconds with a new visitor.

Here's what you might not realize about websites and how readers see them. If you don't capture your visitor's attention within a few seconds, they're very likely to click off the page-never to return. Even worse, if they land on your site and isn't immediately aware of what you do if they're confused at all-you'll have to work harder to earn their trust.