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Sultry Sasha
The Caregiver (Nurturer/Humanitarian)
SUPPORTIVE · COMPASSION · PROTECTIVE · HELPFUL
COLOUR PALETTE
FONTS
Warm and comforting fonts with soft curves, like "Lato" or "Dancing Script". These fonts express compassion, empathy, and nurturing.
Lato
Dancing Script
BRAND VALUES
The Caregiver archetype values compassion, empathy, and support. Brands associated with this archetype aim to nurture, protect, and make a positive difference in people's lives.
CHARACTERISTICS
Caregiver brands are nurturing, compassionate, and trustworthy. They provide care, comfort, and assistance to those in need. Their messaging is empathetic, supportive, and focused on helping others.
SHORTCOMINGS
Caregiver brands may sometimes be perceived as smothering or overprotective. They may struggle with setting boundaries or prioritizing their own needs over others'.
BRAND INFO
Examples include Johnson & Johnson, UNICEF, and Hallmark. These brands embody caring and generosity, making a difference in the lives of individuals and
Suggested Brand Kit When Working With Us
We suggest using the Sultry Sasha Brand Kit with this colour palette If you are working with us in one of our Template based offers. This colour palette is the main colour palette for Sultry Sasha. Our natural and earthy kit with neutral tones.
Sultry Sasha
