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Queen Quinlan
Ruler (Queen)
LEADERSHIP· EXCELLENCE · AUTHORITY · POWERFUL
COLOUR PALETTE
FONTS
Elegant and authoritative fonts with clean lines and sharp edges, like "Playfair Display" or "Montserrat". These fonts convey sophistication, power, and control.
Playfair Display
Montserrat
BRAND VALUES
The Ruler archetype values order, authority, and control. Brands associated with this archetype provide structure, leadership, and stability in a chaotic world.
CHARACTERISTICS
Ruler brands are authoritative, prestigious, and dependable. They command respect and instill confidence in their audience. Their messaging is clear, decisive, and focused on achieving goals.
SHORTCOMINGS
Ruler brands may sometimes be perceived as rigid or domineering, lacking flexibility or empathy. They may also struggle with adapting to change or being seen as out of touch with their audience.
BRAND INFO
Examples include Mercedes-Benz, Rolex, and Microsoft. These brands represent excellence, reliability, and leadership, setting the standard in their respective industries.
Suggested Brand Kit When Working With Us
We suggest using the Sophie Sophistication Brand Kit with this colour palette If you are working with us in one of our Template based offers. This colour palette is one of the secondary colour palettes designed for Sophie Sophistication. Our professional and sophisticated kit with touches of gold patterns.
Sophie Sophistication
