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Bailey Winter Blues
The Everywoman(Girl next door)
RELATABLE · HUMBLE · FRIENDLY · DOWN-TO-EARTH
COLOUR PALETTE
FONTS
Simple, readable, and neutral fonts like "Open Sans" or "Helvetica Neue". These fonts reflect down-to-earth, relatable qualities.
Open Sans
Helvetica Neue
BRAND VALUES
The Everyman archetype values authenticity, relatability, and inclusivity. Brands associated with this archetype prioritize connecting with everyday people and celebrating the ordinary.
CHARACTERISTICS
Everyman brands are down-to-earth, friendly, and approachable. They resonate with a wide audience by reflecting common experiences and values. Their messaging is genuine, relatable, and inclusive.
SHORTCOMINGS
Everyman brands may sometimes blend into the background or lack differentiation in a crowded market. They may struggle with standing out or capturing the attention of their audience.
BRAND INFO
Examples include IKEA, McDonald's, and Walmart. These brands cater to the needs of the average consumer, offering practical solutions and affordable products/services.
Suggested Brand Kit When Working With Us
We suggest using the Sultry Sasha Brand Kit with this colour palette If you are working with us in one of our Template based offers. This colour palette is one of the secondary colour palettes designed for Sultry Sasha. Our natural and earthy kit with neutral tones.
Sultry Sasha
