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Introducing ‘StartUp Site SetUp’: Our Proven Process for Startup Branding and Web Design
So, you've outgrown running your business without a website. You know creating a professional-looking website that represents your brand and excellent services is essential to attracting and signing new clients. But you're overwhelmed by all the DIY advice—copywriting, branding, design—it's all super complicated, and you have no idea where to start. Honestly, you have many other things on your plate and don't want to spend weeks or months creating a website you'll end up hating and redoing anyway. If this sounds like you, our StartUp Site SetUp service is perfect. With this service, we'll set up your entire website in...
How to Create the Ultimate Brand Colour Palette Guide for Your Small Business
With over 5.5 million new business applications in 2021 and the number continuing to grow, competition has never been higher. This makes it vital for small businesses to find something unique that sets them apart from the competition. One way (and perhaps the easiest way) to stand out is to create a distinctive brand colour palette guide that suits your business personality AND resonates with your audience. But how can you ensure that your chosen colours reflect your brand personality and values? Are there specific colours that resonate better with certain types of services? And what tools can you use...
Building a Brand from Scratch: A Startup’s Guide to Effective Brand Strategy
There’s a mistaken belief that brand strategy is something you only need later in business when you have everything figured out, are more established, and are clear about your audience and offers. However, I disagree and think that brand strategy should form the foundation of any startup business. This includes your purpose, vision, mission, values, ideal client, and brand personality. In fact, according to a recent study, 82% of consumers buy from brands with a greater purpose and mission. The question is, how can you develop a strong brand strategy that’ll attract customers to your site and offers? The answer...
Must-Have Summit Pages for Running a Successful Virtual Event
No matter what technology and tools you decide to use for your summit, there are specific mandatory must-have summit pages that you need to host a successful virtual summit. Without them, your summit won’t only be incomplete, but you’ll also run the risk of looking unprofessional — which could cause visitors to leave your site before they even have the chance to register. In this post we’ll look at some of the most important virtual summit pages your website needs, including, a registration page, sales page, speaker page, and more. We’ll also cover a few optional pages that’ll enhance your...
How Does a Summit Fit into Your Marketing Strategy?
In today’s fast-paced, digital world, people crave connections with brands more than ever. One of the best ways to create connections with target customers is including summits into your marketing strategy. However, with the continuation of the global pandemic, it’s extremely difficult to host physical events. That’s where virtual summits come in... This article will teach you what a virtual summit is, which stage of the customer journey it falls into, and why you need to implement it into your marketing strategy. Where does a summit fit into your customer journey? A customer journey is the entire experience a customer...