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Fay Femme Neutrale
The Innocent
OPTIMISM · WHOLESOME · VIRTUOUS · SINCERE
COLOUR PALETTE
FONTS
Rounded, soft, and simple fonts like "Quicksand". These fonts convey friendliness, approachability, and simplicity Or Raleway - .An elegant and clean sans-serif font that maintains a sense of purity and sophistication.
Quicksand
Raleway
BRAND VALUES
The Innocent archetype represents purity, simplicity, and optimism. Brands aligned with this archetype prioritize honesty, sincerity, and the belief in the inherent goodness of people and the world.
CHARACTERISTICS
Innocent brands are wholesome, genuine, and cheerful. They evoke feelings of joy, trust, and childlike wonder. Their communication is straightforward, emphasizing simplicity and transparency.
SHORTCOMINGS
The Innocent archetype may sometimes appear naive or overly idealistic. Brands may struggle with being perceived as too simplistic or lacking depth in a complex world.
BRAND INFO
Examples include Dove, Coca-Cola, and Disney. These brands focus on spreading positivity, emphasizing family values, and creating experiences that evoke a sense of innocence and happiness.
Sultry Sasha
